An award-winning senior marketing and publicity professional, Lipika Bhushan heads MarketMyBook, leading publicity and digital marketing agency for writers and publishers. She is a poet and also contributes as an industry expert to various publications.
MarketMyBook provides publicity and digital marketing assistance to writers and publishers and we have been managing book marketing for writers and publishers for the last 5 years. I’m glad that since its launch 5 years ago, we can boast of having worked with some of the biggest and best names in publishing such as Jeffrey Archer, Aatish Taseer, Peter James and over 60 others including those for publishers such as Pan Macmillan/Picador and Juggernaut Books.
It’s been the most enjoyable decade and a half, of meeting interesting personalities, managing human behaviour and relationships and receiving accolades and satisfaction.
Lipika Bhushan: Every book demands a different kind of marketing mix. But to start with a minimum of about $1000.
Lipika Bhushan: We have been helping create bestsellers.
In 5 years of our existence and having worked with over 6 dozen writers not even once have we had to advertise to get work as firstly, we pick and choose what we like as a reader, secondly we always provide tailor-made marketing services that supplement and not duplicate the publisher’s efforts.
With growing pressure of an increasing number of new titles and greater fight for space, while publishers do put in their marketing efforts but they have too many to focus on. Just by being more focused and continuously thinking of better ideas and pitches that help in media publicity and digital efforts, we are able to add tremendously to the visibility.
So in short, writers should come to us once they have a fair idea of what their publishers can deliver on the marketing front so we help them take it to the next level especially in the area of publicity and digital marketing.
Lipika Bhushan: No. We let the experts do that job.
Lipika Bhushan: Curling up with a book. Guess it’s the Pahari gene but the all-time favourite is ‘Chai’
Lipika Bhushan: You are making a pitch for something that you have really worked hard on, do get someone to read and edit professionally before making a pitch to publishers. Get a good agent to help you as many publishers only take representations through agents. Connect with publishers who are known for some success in the genre you write in.